Technology Marketing Training

Posted May 30, 2018

As a Senior Advisor to the President of King Mongkut’s University of Technology Thonburi, Dr. Phyllis Speser has been teaching spin-outs how to work trade fairs to gain initial customers along with Eliza Stefanow, a senior member of KMUTT’s technology transfer office, and Dr. Chanikarn Wongviriyawong, CEO and founder of EatLab, a spinout based on applying advanced AI algorithms for image processing and big data algorithms to create a more effective and less expensive way of determining likely product success and rates and extent of market penetration in the food processing and restaurant sectors. The training took place at Thaifex, a huge trade show for food and beverage manufacturers throughout Asia. The training emphasized seeking beta testers who would be willing to coauthor articles in trade publications and place orders if the technology worked as promised. As part of the training Eatlab landed several potential lead customers.