For well over 15 years, Foresight has been the Commercialization Support Contractor for the EPA Phase 1&2 SBIR Program. Over the years the program has transformed from generating market data reports to strategic consulting on an individual basis. Feedback from the Awardees along with the commercialization results realized by the participants validate the evolution from “one size fits all” to a flexible and personalized approach is working. The EPA SBIR Kick-off meeting held on October 11, 2017 provided the opportunity for the Foresight Science & Technology Senior Managers to meet directly with the Awardees. What was notable in these meetings was the quality of the preparedness of the participants along with the market knowledge that accompanied the Awardee presentations packages. The emphasis on commercialization and strategies was the focus of the conversations and less on the technology development issues.